Much of the debate generated from Philip Marriot’s excellent article on the site concerning Newcastle away kits over the years (read it here) has commented on the club’s superb adidas 95-96 away kit.
Like many of you, this particular kit is probably one of my top 5 kits of all time and I was pleased to discover this full page 1995 ad for it (featuring a great photo of the strip) whilst rooting through my kit archive in the loft.
Not sure who Dirty Sports were though or what became of them?
Happy New Year to you all!
Dirty Sports brings back memories John, I can remember similar ads for the Newcastle home and Liverpool home and away kits in 1995, but have not seen or heard of them since!
Hello Denis, for some reason I’ve never heard of them. I just kept the ad for the glorious pic of the kit. Makes a change doesn’t it from the rather repetitive kit launch photos seen nowadays?
In the top right corner, you can see the Newcastle goalkeeper kit. I believe being modelled by Pavel Srnicek.
What was up with the goalkeeper kit in the mid-to-late 1990’s?
They were such a mess. It was often hard to describe them to people, due to the random colours and patterns!
As for the Newcastle 95-96 away strip. Personally, I don’t understand what all the fuss is about. I think it’s okay. But each to their own, I guess.
Love that ad John! The pictures were taken by adidas and there are more of them in the Back and White magazine. If I can get to them anytime soon I’ll let you know. There are some similar pics for the home kit too. You are right about the goalie shirts there Dave. I think the one Srnicek is wearing was also worn with a Liverpool badge in the same season?
While this was certainly one of the better Newcastle away shirts, I personally thought it was outshone by the home one, which is long acknowleged as a classic.
Interesting that the prices went up only by roughly 5 quid in 15 years. With the inflation and the sterling gone down it actually means a notable decline in “real” price unless I am wrong?
I noticed that as well AA – I’m no financial expert (as my bank statement will testify) but I think you’re right in that the real price has actually gone down. Probably had something to do with the price rigging scandals that cropped up a few years back.
Dirty Sports is based in Liverpool, where they still have a few stores.
One of my all time favourites also. 95-96 really was a vintage season for Newcastle United we had the best team and the best kits in the league (still won nothing though).
I still have the top, though the shorts and socks seem to have disapeared. I still wear it as well a testament to adidas quality and I like to think my ability not to balloon in weight during my 30’s !
I was responsible for all the design and photography for Dirty throughout the ’90s, so it’s nice to see an old image cropping up! We were doing ads weekly at the time, as well as catalogues. They no longer have a mail order side but still have 2 stores (I think they’ve had about ten or so over the years?), one in Huyton and one, the flagship store, in Liverpool’s city centre. Still designing for them too!
Hello BJD – thanks for getting in touch, great to hear from you. It was a great ad and glad to hear you’re still working for Dirty.